Three BlueScope employees seated and talking in a board room

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Guided by Our Purpose & Our Bond, and Our Strategy, we collaborate with each other and our partners to build a sustainable betfred online casinoglobal BlueScope business.

Focused on building a sustainable business for the long-term

Given the cyclical nature of the global steel industry, we must grow an enduring sustainable business. While taking advantage of opportunities as they arise, we must work hard to remain successful for the long term, especially to weather times of uncertainty and disruption.

The world's steel industry experiences technological and socio-economic shifts as the global operating environment constantly changes and evolves. We must take a long-term view, while making decisions in timeframes aligned to the life cycles of our assets, responding to demand peaks and troughs, and economic shocks. Throughout the cycle, we must also take advantage of opportunities to deliver more returns for shareholders.

We aim to deliver adequate and growing returns, through strong performance, growth in profitable business, and creating value for our shareholders, customers, employees and our communities.

In line with our corporate strategy to transform, grow and deliver, we seek to operate and transform our business for long-term success with good governance, capital discipline, customer focus and innovation.

Drone photograph of a large group of people in yellow shirts on a field, posing

Care of people, the environment and our communities

We place a priority on betfred casino appcare for people, and the contributions we make to our customers, local communities and environment in which we live and operate. And this is backed up by our efforts within our own operations to take action on climate, energy, water and other important sustainability issues that matter to all of us.

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Inspired by innovation and digital transformation

Innovation is core to our Transform, Grow and Deliver strategy. We are dedicated to driving positive change and creating a better future through investment in product research and development, leveraging digital technology and fostering knowledge sharing across our global network. Our people, at every level, embrace a culture of innovation right across our value chain. From manufacturing processes to supply chain management, from customer service to sustainability initiatives, it’s at the core of everything we do. 

BlueScope employee outlining a meeting agenda on a flipchart

Governed strongly from the top

Built on the principles in Our Bond and Code of Conduct, our governance framework drives high standards of accountability for financial and non-financial performance and conduct, aiming to build a sustainable and enduring business.

BlueScope staff in discussion

Committed to the principles of ethical conduct

We aim to act fairly, ethically and with integrity, helping to create lasting betfred casino reviewbenefits for our customers, people, shareholders and community. We expect this of our people and business partners, including our third party and agent representatives, suppliers and contractors.